The British Chiropractic Association’s efforts to educate the wider healthcare profession about the value and expertise of their members’ work won them the Professional Body of the Year award at the Memcom Awards 2022. Lisa King, Director of Communications and Marketing, outlines the keys to a successful rebranding campaign.
Helen Kelly, Director of Communications, Campaigns and Digital, explains how Nautilus International sprang into action. The trade union’s work to protect seafarers won them ‘Best Lobbying Campaign’ at the Memcom Awards 2022.
Just 3% of us have taken action to ensure that our digital assets, including photos and videos, can be accessed by our loved ones after we are gone. STEP explains the options already available to users of certain platforms, and calls for other service providers to offer legacy tools.
When Coronation Street’s writers wanted to check technical details for their storylines involving probate, will readings and power of attorney, they turned to the Society of Trust and Estate Practitioners for guidance. STEP’s Emily Deane talks about gaining a fascinating new element to her job description.
With the aim of empowering leaders to champion diversity in their own organisations, the Chartered Management Institute (CMI) designed and conducted research into equality in the workplace. The findings not only provided the evidence base on which leaders and managers could drive progress, but also gave rise to practical guidance. The campaign, entitled Moving the Dial on Race, received the Memcom award for Best Equality, Diversity or Inclusion Campaign in 2021.