Learn about Sarah...
Sarah Atkins
CMO & Membership Director
GS1 UK
Sarah’s role is to ensure GS1 UK is a membership organisation that delivers to its purpose “to harness the power of standards to transform the way people work and live”. She leads a team who develop campaigns to support the role of data standards solving industry needs and informing and protecting consumers. As legislation changes and role of data in business transformation becomes ever more critical, she makes sure the membership proposition evolves to meet future expectations of the members and industry as a whole, demonstrated the pivotal role trusted data has to play in the delivery of societal change.
Sarah has a wealth of experience in delivering customer-led business transformation for a diverse range of organisations. She is a mentor and NED and brings her a passion for data and insights into these roles to help support business growth.