The Power of Data – Sector Survey, CEO Insight Launch and Networking
Join us for an insightful session, hosted by Markel, where we delve into the latest findings from the Memcom Sector Survey, conducted in collaboration with Research by Design, and the Institute of Occupational Safety and Health (IOSH). This comprehensive survey offers an in-depth look at the critical issues facing membership organisations today.
During this event, we will explore the key insights, including:
- How technological advancements are shaping membership strategies, with 68% of CEOs identifying this as their top concern.
- The impact of external pressures like inflation and environmental responsibility on operations and member engagement.
- The ongoing shift towards non-digital engagement, with 75% of organisations planning more face-to-face interactions post-pandemic.
- Member retention trends, especially the challenges of retaining younger members, such as Gen Z, who show less loyalty compared to older generations.
This session will be invaluable for membership professionals looking to benchmark their organisations against industry standards and develop effective strategies for growth and member engagement. Don't miss this opportunity to gain actionable insights to help your organisation thrive in today's fast-evolving landscape.
Register now to secure your spot and be part of the conversation shaping the future of membership organisations!
This event is for non-profit organisations only. If you are from a for-profit organisation, please email sylwia@memcom.org.uk for ways to get involved.
Guest Speakers:
Ruth Bolle, Managing Partner, Research by Design
Ruth Bolle is the Managing Partner at Research by Design, the world’s leading market research agency for membership. With over 20 years of experience in research, she helps membership organisations unlock their potential, guiding them to focus on critical areas for growth and success. She co-authored the Equality, Diversity and Inclusion Research Report: Progressing the Agenda in Professional Membership Associations, in collaboration with Salesforce, and is known for her passionate and authoritative voice in the sector. She has a particular interest in the strategic issues challenging the membership sector and making links between wider societal themes of belonging, inclusion and community.
Ben Harris, Associate Director, Research by Design
Ben Harris is an Associate
Director at Research by Design, where he plays a pivotal role in leading
market research projects with membership clients. With over seven years of
experience in research, Ben has honed his expertise in the student and youth
market, focussing on new professionals and early careers. His work spans key
industries such as education, health, finance, and technology, providing
valuable insights that drive strategic decisions.
James Murphy,
Director of Marketing, Policy & Insight,
Institution of Occupational Safety and Health
James Murphy is Director of Marketing, Policy and Insight at IOSH, the Chartered professional body and charity with over 50,000 members worldwide advocating for a safe and healthy world of work for all.
He is a passionate champion of professional development and of the importance and power of professional expertise. He is a Chartered Marketer with over 20 years’ experience at senior levels in global membership organisations, and as a consultant to such bodies. James has delivered international campaigns, digital transformation projects, crisis communications and helped develop and launch new strategies, brands and products to encourage new entrants into professions.
James is a trustee of Icon – the Institute of Conservation, a professional body and charity dedicated to those who protect our cultural heritage.
About Markel
Established over 25 years ago, we have insured over 200,000 professionals, businesses, charities and community organisations. Our experience gives us an unrivalled knowledge of the risks facing our customers and our policies are specially designed to cover them.
About Research By Design
Research by Design is the world's leading market research agency for membership. We believe that when membership organisations are successful their members thrive: they fulfil their potential, they are stronger, their lives are improved; and society flourishes. We support membership organisations to focus on the things that really matter to make them succeed.
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