From Passive Consumers to Active Advocates: Strategies for Enhanced Member Engagement
Online webinar
In today’s rapidly evolving landscape, associations must continuously adapt to meet the changing needs and expectations of their members. How do you solve this perennial challenge around engagement? How do you retain existing members throughout their career? How do you attract and engage with the younger generation? What strategies can you implement to close this engagement loop?
To answer these questions, Julian Smith, Director of Memcom, will be in conversation with Nikki Walker (Global Vice President, Associations & Communities, MCI), from engagement specialists, MCI. This fireside chat will cover data-driven insights and a framework to enable you to understand and customise your members’ journey.
Attendees will gain valuable knowledge on how to optimise their engagement strategies, personalise their approach, and foster a sense of ownership among members. Through a combination of expert insights, actionable strategies, and real-world data, this session will equip association leaders with the tools they need to transform engagement and build lasting relationships with their members and customers.
Now is the time to close the engagement loop and transform your members and customers from passive consumers to active advocates.
Session Overview:
- Identify where you may have gaps in your engagement strategy
- Understand engagement behaviour - explanation of the four modes of engagement: consume, contribute, collaborate, and co-create.
- How to leverage the Engagement Loop framework to foster deeper connections.
- Data insights from recent global findings around membership engagement trends
- Actionable strategies for enhanced engagement
- Group discussion, Q&A
Download 2024 Association Engagement Report
Target Audience:
- C-suites, leaders in roles relating to membership engagement
Guest Speaker:
Nikki Walker - Global
Vice President - Associations & Communities for MCI
A globally connected association professional, business leader and management consultant, Nikki Walker has more than thirty years’ experience growing, consulting and developing associations around the world.
As Global Vice President - Associations & Communities for MCI, Nikki is responsible for ensuring MCI’s rich experience, expertise and innovations are uniquely aligned to solve each client’s needs and optimize growth and engagement with their wider community and eco-system. She oversees MCI’s regional hubs and many national markets throughout Europe, Middle East, Asia and North and Latin America.
Her global team of professionals help associations create meaningful experiences, events and impact; design and deliver effective engagement and targeted communications and build communities through consulting, management and engagement solutions.
Nikki is passionate about helping associations design their strategy, innovate, and ensure relevance. She has extensive association management, consulting and engagement experience having served as Executive Director for several associations under MCI’s management including the European Society of Association Executives. She spends her days helping associations with their strategy, value proposition and operational effectiveness and regularly conducts consulting projects from strategy development and market research to board retreats, governance reviews, audits, environmental scans and business planning for associations across a variety of sectors and industries
Host:
Julian Smith - Director - Memcom
Julian Smith is the Director of Memcom, an organisation dedicated to supporting membership bodies and associations across various sectors. With a strong background in leadership, events management, and community building, Julian has played a pivotal role in fostering collaboration and innovation within the membership sector. He is known for his strategic insights and commitment to helping professional organisations grow and adapt in an ever-evolving landscape. Under his leadership, Memcom continues to provide vital networking opportunities, resources, and industry-leading events that empower membership organisations to thrive.
About MCI
MCI is a global engagement marketing agency.
We help our clients realise their goals through, Events and Experiences, Marketing and Engagement strategies, Content Creation and Consultancy.
With over 30 years’ experience working across diverse industries, we operate as an extension of your association to support you in understanding your stakeholders’ evolving needs, delivering relevance, and exploring new revenue generation strategies. We help bring your community together through live, virtual or hybrid meetings and events, that engage and educate audiences in a personal, participatory, and immersive way.
We work with you as your strategic advisor to help you achieve your mission. Whether you are a professional, trade, or a non-profit organisation, we can act as your solutions provider, to build your community and drive strategic direction. With education being key, we focus on membership acquisition and retention by adding value through product development. We focus on impactful content creation and marketing campaigns for membership and stakeholder communications. Supporting you to develop and deliver innovative products and services that engage your audiences and drive interest to your community, our expertise includes audience engagement strategies, digital transformation, marketing, creative content and revenue generation solutions.
MCI is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries.
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