Caroline Hollick-Vard

Membership and Funding Development Officer

National Adult Literacy Agency (NALA) 

Caroline is currently the Membership and Funding Development Officer at the National Adult Literacy Agency (NALA), where she focuses on strengthening member engagement and developing sustainable funding opportunities to support the organisation’s mission.

With over 15 years of experience in membership development, Caroline is also the founder of Membership Mastered, a consultancy that helps membership-based organisations attract, engage, and retain their communities more effectively.

Before joining NALA, she held several senior roles including Head of Membership at the Corporate Governance Institute, Membership Manager at the Digital Marketing Institute, and Membership and Events Manager at The Compliance Institute. Her experience spans multiple sectors, giving her unique insights into the challenges and opportunities that face modern membership organisations. Passionate about building meaningful connections, Caroline brings a thoughtful, data-informed, and member-first approach to every project she leads.

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