The 2025 Memcom Excellence Awards Digital Category celebrates the outstanding ways organisations are embracing digital to connect, engage, and inspire. This year’s Best Use of Video award shortlist shows just how powerful visual storytelling can be when it’s used with purpose and creativity.
From tackling serious societal issues to bringing complex topics to life, each entry demonstrates the art of making messages memorable. Without giving away all the secrets behind their work, here’s a glimpse into the organisations and campaigns that made the cut for this year's shortlist:
Association of Personal Injury Lawyers
Part of the long-running Rebuilding Shattered Lives campaign, Rusty’s Story shares the powerful, real-life account of a man whose life was transformed by a catastrophic injury caused by negligence and rebuilt thanks to the protections of personal injury law.
Produced on a shoestring budget, the film blends hope and resilience with a clear call for injured victims of negligence to be at the heart of any policymaking which might affect them, reaching over 580,000 views in five months and proving that impactful storytelling doesn’t need a blockbuster budget.
Association of Taxation Technicians – Entered by DTW
Through its Step into Tax. Step up in Tax. campaign, ATT blended professionally filmed and user-generated videos to reframe tax as an exciting and rewarding career. The campaign effectively promoted its qualifications to a diverse audience, from Gen Z jobseekers to finance professionals and employers.
By combining authentic testimonials, platform-specific creative and striking visual branding, the videos attracted over 438,000 views in just two months and far exceeded engagement targets, making tax not only relevant, but aspirational.
Institute of Chartered Accountants in England and Wales (The World's Fastest Accountant) – Entered by Sunday
Blending the worlds of elite sport and professional finance, this cinematic campaign told the extraordinary story of Eugene Amo-Dadzie – an international sprinter and record-holding chartered accountant.
With a dual-narrative style, dynamic pacing and a human-first lens, the video redefined perceptions of accountancy, spotlighting diversity, ambition and balance. The result wasn’t just visually striking it became ICAEW’s top-performing social content of 2024, inspiring members and prospective accountants alike.
Institute of Chartered Accountants in England and Wales (Resilience and Renewal Campaign) – Entered by Sunday
Addressing the UK’s biggest structural challenges, productivity, skills shortages and barriers to trade, this cinematic, documentary-style series put ICAEW members and businesses at the heart of the story.
Shot across England, Scotland and Wales, the campaign achieved over 1 million video views, nearly 3 million LinkedIn impressions and influential media coverage, positioning ICAEW as a leading voice in the national economic conversation ahead of the 2024 General Election.
Institution of Engineering and Technology (Deconstructed, Eccentric Engineer and Expert Engineering) – Entered by Redactive
Venetian shipbuilders used production lines long before Henry Ford 'invented' them for his Model T, and engineering the undersea power links to the continent, the revamped E+T video Deconstructed, Eccentric Engineer and Expert Engineering series bring past and present technology to life.
Following a major digital overhaul, the IET transformed its video strategy with a suite of new series that educate, inspire and entertain audiences worldwide. From deep dives into global engineering marvels to technical explainers and quirky historical innovations, the content blends meticulous scripting, high production values and smart distribution to engage both members and the wider public. The results speak for themselves, 164,000 rich media engagements in 2024 from a standing start, with standout videos attracting tens of thousands of views and exceptional watch times.
The Nuclear Institute – Entered by CPL One
Aimed at inspiring the next generation of nuclear professionals, this lively, accessible animation series distils complex topics into engaging, curriculum-aligned storytelling for 13–16-year-olds, parents and teachers. The ‘hero’ video highlights nuclear’s vital role in clean energy, medicine, security and even space exploration, using a playful yet informative style that resonates with young audiences.
Already shared with leading STEM organisations and generating strong early engagement, the campaign is a standout example of how creative media can tackle skills shortages in a critical sector.
A huge congratulations to all six shortlisted organisations, each of your submissions reflect the evolving role of digital in creating stronger, smarter, more accessible membership experiences.
The Memcom Excellence Awards Ceremony will take place on Thursday 25 September at the Royal Lancaster London.
Tickets are now available book now to celebrate with us in style.
