Integrated marketing campaigns bring strategy, creativity, and collaboration together to deliver tangible results. The Best Integrated Marketing Campaign award recognises campaigns that have successfully engaged audiences, strengthened brand awareness, and achieved measurable outcomes across multiple channels.
This year’s shortlisted campaigns demonstrate innovation and reach:
Association of Taxation Technicians
The ‘Step into Tax. Step up in Tax’ campaign positioned tax as a rewarding, future-proof career and highlighted ATT qualifications as a leading route into the profession. Targeting early-career individuals, career switchers, finance employees, and employers, the campaign combined social media, video, email, display advertising, and school materials with a consistent visual identity.
It delivered over 3 million impressions, 20,000 clicks to student landing pages, and 114 employer brochure downloads, supporting awareness, engagement, and long-term student recruitment.
GS1 UK
GS1 UK’s A New Era of Transparency campaign redefined its role from technical standards body to strategic partner in retail transformation. In response to growing demand for trusted product data, sustainability and digital innovation, the campaign demonstrated how QR codes powered by GS1 can help businesses meet these expectations at scale. Built around original research with FT Longitude and a flagship industry report, it engaged senior leaders across retail, FMCG and supply chain through national media, digital channels and direct member outreach.
With over 100 media placements, a global reach of 500 million and more than 500 executive engagements, the campaign drove a 45 per cent increase in QR-related leads and strengthened GS1 UK’s position as a trusted voice in shaping the future of retail.
Institute of Chartered Accountants in England and Wales
The ‘Eugene Amo-Dadzie’ campaign redefined accountancy by showcasing Eugene’s dual career as an international sprinter and chartered accountant. Through cinematic, documentary-style storytelling, the campaign challenged stereotypes, highlighted diversity, and promoted ICAEW’s support for members’ professional and personal growth.
Delivered across LinkedIn, Instagram, Facebook, YouTube, email, and a campaign hub, it reached audiences with over 200,000 LinkedIn impressions, 40,000 video views, and 100,000 Instagram users, reinforcing ICAEW’s inclusive and forward-thinking identity.
Royal College of General Practitioners
The RCGP’s Seven Steps to Save General Practice campaign highlighted the workload and workforce pressures affecting patient access to GPs. Drawing on evidence from surveys, workshops, polling, and patient stories, it set out practical solutions and shaped the pre-election policy debate. GPs engaged directly with 4167 MPs and candidates, while 3800 media hits, social channels, and face-to-face lobbying amplified the message.
The campaign helped turn around a previously sceptical Secretary of State and secured commitments for GP funding, workforce retention, and parity in professional registers across manifestos, demonstrating the influence of targeted, evidence-led advocacy. By centering both professional and patient perspectives, RCGP created momentum for long-term improvements in primary care.
STEP
STEP focused on retaining new members while reinforcing the value of global membership. Using insights from member surveys, the campaign launched a dedicated new member hub and integrated email, social media, website, branch, partner, and telemarketing touchpoints.
This year-round, personalised approach strengthened connections, engagement, and awareness of professional development opportunities, achieving a high renewal rate and amplifying visibility through member advocacy.
The Education and Training Foundation
ETF put members at the heart of its campaign, blending creativity, personalisation, and integrated channels. Sharing member stories, hosting a webinar, and creating landing pages, emails, social media, and direct mail highlighted membership value and encouraged renewals.
Amid sector pressures, the campaign achieved a strong renewal rate and welcomed new members in a short period, providing insights for acquisition strategies and digital transformation while reinforcing community and professional support across the workforce.
The judging panel faced a difficult task selecting finalists from a highly competitive field. These shortlisted campaigns demonstrate how integrated marketing can deliver engagement, awareness, and measurable impact across sectors.
The Memcom Excellence Awards Ceremony will take place on Thursday 25 September at the Royal Lancaster London.
Tickets are now available book now to celebrate with us in style.
