From Vision to Action: Six Essential Skills for Leaders of Professional Membership Associations

Opening Keynote Recap - Leadership Skills Forum 2025 Barbican Centre, London - Thursday 10 July 2025
21 July 2025 by
Memcom, Rachel Appleton

We were delighted to open this year’s Leadership Skills Forum with a powerful keynote from Prof. Adam Boddison OBE, CEO of the Association for Project Management (APM). In a thought-provoking session titled "From Vision to Action", Adam laid out six essential leadership skills that today’s (and tomorrow’s) membership organisation leaders must master in a rapidly evolving landscape.

Six Core Leadership Skills for the Modern Sector Leader:


Navigating Apparent Paradoxes

From the tension between advocacy and neutrality to balancing quick wins with long-term stability, modern leadership requires managing contradictory, yet interdependent demands.

Integrity and Credibility in an Ethically-Slippy Environment

Adam challenged leaders to prioritise doing what’s right over what’s easy, even when operating outside their core domain of expertise.

Commitment to Continuous Learning

Quoting Alvin Toffler, he reminded us: “The illiterate of the 21st century will be those who cannot learn, unlearn and relearn.”

Realising the Benefits of Projects and Change

Beyond just delivering outcomes, leaders need to build cultures that understand and embrace the true benefits of change and learn from both wins and failures.

Data Literacy and AI Awareness

With emerging technologies influencing decision-making, leaders must bridge the gap between data insight and ethical, human-led strategy without falling into what Adam called "hallucinogenic workflows."

Emotional Intelligence in the Age of the Machine

As automation and AI evolve, EQ remains one of our strongest assets. Leading people, not just processes is what sets impactful leaders apart.

“We may be individual professional bodies, but together we represent the value of professionalisation.”

Prof. Adam Boddison OBE

Adam’s session set the tone for the day, challenging leaders to reflect not only on where they are heading but how they are preparing themselves and their organisations for what’s next.

We’re grateful to Adam and to our headline partners APM, CIPD, and CIPR for supporting the Leadership Skills Forum.

Up next: The Memcom Excellence Awards Ceremony – Thursday 25 September at the Royal Lancaster London. Book your tickets.

Memcom, Rachel Appleton 21 July 2025
Share this post
Labels
Archive