Memcom membership excellence awards 2018
There are 28 prestigious awards in total, split into three main categories. Please open each category below to view all awards in detail together with the judging criteria and simple three-step application process. We have introduced new awards this year and you may notice that more are free to enter. Otherwise, entries are £99 + VAT. If you are entering five or more awards please email us.

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From campaigns to products, from magazines to events, the awards in this section celebrate the innovation, creativity and hard work which drives up standards in the sector and delivers increased value for its professions and society at large. All of the awards in this section are judged on 3 broadly distinct criteria, namely: The background: What was the reasoning or strategy behind the innovation? The result: what was the resulting achievement? The impact: what was the outcome or impact? Submissions will be expected to cover all three points and the judges will be looking for clear evidence of strategy and a clearly defined brief, including budget and target audience (where appropriate). Evidence of the impact of what you have achieved is crucially important, and should include everything relevant from KPIs to increased numbers or figures for engagement, testimonials, budget or financial savings, ROI – or other metrics you have used to measure impact. Submissions are limited to a maximum of 1000 words, and a maximum of 2 uploads (1x supporting evidence, 1x visual). Please refer to the rules of entry for full details.

This award recognises the investment of time and effort which goes into making a low-budget campaign with impact. The campaign can be on any issue – from a rebrand or launch of a new service or product to a membership drive or public awareness campaign. The important aspect is that the campaign must deliver true value for money in terms of its ROI.

 Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you entering your campaign?
    Judges will look for: the background to a clearly defined and executed campaign.
  • Why should you win the award for Best Low-Budget Campaign?
    Judges will look for: a high degree of innovation, creativity and originality. Has your organisation done anything like this before or is it radically different?
  • How effective was your campaign?
    Judges will look for: evidence of the impact of your campaign and especially the ROI. As well as financial savings, what is the real legacy of this campaign?
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This award recognises the effort and innovation which goes into making an annual report a must-read, rather than a simple legal requirement.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

 

  • Why are you entering your annual report?
    Judges will look for: a high degree of professionalism, design, innovation, and creativity. Does it flow? Is it an accessible read, even for your non-target audience? 
  • Why is it innovative?
    Judges will look for: What you have done to make your annual report different, and why you believe it is an award-winning report.
  • How effective was it?
    Judges will look for: evidence that the annual report has been well received, including the metrics used to measure the increased engagement with the report. Testimonials regarding the annual report are also encouraged.
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This award celebrates a campaign specifically designed to develop brand awareness, either for an existing brand relaunch or building a brand from scratch. Whatever the life-cycle stage of your brand, your entry should demonstrate how the campaign was received by the target audience and how it has performed against the KPIs set for it.

 Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the purpose of the campaign?
    Judges will look for: a clear explanation of why the campaign was necessary and what it was trying to achieve.
  • Why are you entering this award?
    Judges will look for: What makes your campaign different, and why you believe it is an award-winning campaign.
  • How effective was it?
    Judges will look for: evidence that the campaign really worked, including the metrics used to measure the campaign ROI.
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This award recognises true innovation in product or service development. Demonstrate how your innovation sets you apart from your competitors and adds real value to your membership.

 Judging Criteria:

Entries will be assessed on the following key criteria:

  • What is the new product or service?
    Judges will look for: a clear explanation of the new product or service and why it was introduced.
  • Why is it innovative?
    Judges will look for: What has it replaced, and why do you believe your new product or service is truly innovative?
  • How popular is it?
    Judges will look for: evidence of the popularity/take up of the product or service, as well as measurable KPIs such as increased engagement, revenue generated, etc. Member testimonials regarding the innovation are also encouraged.
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This award recognises the creativity and inspiration it takes to deliver a strong marketing or membership campaign through a range of channels. There should be a strong rationale as well clear objectives and demonstrable value added from the channels employed in the campaign.

 Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective of the campaign?
    Judges will look for: evidence of strategy and clearly defined goals.
  • How was the campaign executed?
    Judges will look for: a professional and innovative campaign executed through a broad range of communication channels. What thought went into using the channels flow? How appropriate were they for the intended audience?
  • How effective was your work?
    Judges will look for: evidence of the impact of your campaign – measurable KPIs such as increased engagement, etc. will be balanced against the cost, so submissions are also encouraged to detail their ROI.
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Websites are a mandatory aspect of most businesses, but this award celebrates true website innovation.

 Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: evidence of strategy and clearly defined goals.
  • What does the website look and feel like?
    Judges will look for: a high degree of professionalism, design, innovation and creativity. Does it flow? Is it an accessible read, even for your non-target audience?
  • How effective was your work?
    Judges will look for: evidence of the impact of your website – whether it’s for a profession, the members, the public or even a campaign. Measurable KPIs such as increased engagement, etc. will be balanced against the cost, so submissions are also encouraged to detail their ROI.
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This award celebrates the hard work which goes into putting on world-class membership events.

 Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: evidence of strategy and a clearly defined campaign.
  • What was different about this year’s event?
    Judges will look for: a high degree of execution, creativity and originality. What makes this particular event so different?
  • How effective was your work?
    Judges will look for: evidence of the impact your event had on the membership. This may be in the form of feedback, testimonials or other KPIs, but should also include any outcomes of the event itself, such as measurable increased engagement, etc.
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A strong membership engagement strategy is essential in securing commitment and support from your members and followers. As well as demonstrating your originality and creativity, your submission should include evidence of your new strategy’s impact. How far reaching is your strategy? How ambitious were your plans? What is your organisation now doing differently as a result?

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: evidence of strategy and a clearly defined campaign.
  • What sets your membership engagement strategy apart from others?
    Judges will look for: a high degree of innovation, creativity and originality. Has it been done before or is it radically different?
  • How effective was your work?
    Judges will look for: evidence of the impact of your strategy, membership testimonials, ROI, financial savings, new campaigns or a different direction, etc.

 

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This award recognises publication excellence for professional associations and membership organisations. In a crowded market, a new or revamped magazine requires careful strategy, planning, design and creativity. As well as demonstrating your creativity and originality, your submission should include evidence of the publication’s reach and impact, including an example of what the new/relaunched publication has replaced. This category is open to anybody who has launched or relaunched a magazine within the last 15 months.

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: evidence of strategy and a clearly defined target audience, as well as reference to the magazine/communication tools your magazine has replaced.
  • What does the new magazine look and feel like?
    Judges will look for: a high degree of professionalism, design, innovation, creativity and originality. Does it work as a magazine? Does it flow? Is it an accessible read, even for your non-target audience?
  • How effective was your work?
    Judges will look for: evidence of the impact of your publication, including readership testimonials, circulation, its importance as a member/subscriber benefit, cost of production and ROI, financial savings, etc.
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This award recognises excellence in magazine or publication design for your members, supporters or subscribers. Winning entries are likely to be interesting and informative, accessible, well planned and designed – and seen as a valuable resource by your readers.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

 

·         What is the purpose of your publication?

Judges will look for: evidence of strategy and a clearly defined target audience.

 

·         What does the magazine look and feel like?

Judges will look for: a high degree of professionalism, design, innovation, creativity and originality. Does it work as a magazine? Does it flow? Is it an accessible read, even for your non-target audience? 

 

·         How effective is your publication?

Judges will look for: evidence of the impact of your publication, including readership testimonials, circulation, its importance as a member/subscriber benefit, cost of production and ROI, etc.

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From social mobility and equality and diversity, to leadership and outstanding contribution to society, the awards in this section celebrate the positive impact that professional associations have in terms of ‘public good’, namely on both the professions and society as a whole.
Unless otherwise stated awards in this section are judged on 3 broadly distinct criteria, namely:

The background: What was the reasoning or strategy behind the innovation?
The result: what was the resulting achievement?
The impact: what was the outcome or impact?

Submissions will be expected to cover all three points and the judges will be looking for clear evidence of strategy and a clearly defined brief, including budget and target audience (where appropriate). Evidence of the impact of what you have achieved is crucially important, and should include everything relevant from KPIs to increased numbers or figures for engagement, testimonials, budget or financial savings, ROI – or other metrics you have used to measure impact. Please note, only professional associations and trade associations may submit entries for awards in this section.

Submissions are limited to a maximum of 1000 words, and a maximum of 2 uploads (1x supporting evidence, 1x visual). Please refer to the rules of entry for full details.

This award recognises the role played by professional associations in increasing engagement amongst students, junior members and young people. Judges will look for initiatives which lead the way in terms of promoting membership and the profession to a wider audience.

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: the background to the initiative and evidence of a clear strategy/defined target audience.
  • What was executed or delivered?
    Judges will look for: an innovative, thought-leading initiative delivering lasting engagement amongst students and young people.
  • How effective was your work?
    Judges will look for: evidence of the impact of the initiative, including membership recruitment/engagement, ROI, lasting legacy and KPIs, etc.
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This award recognises the role played by professional associations in promoting equality and diversity in the profession. Judges will look for genuine ‘buy in’ across all levels of the association or organisation, including internal recruitment policies or membership engagement – as well as initiatives which resonate with the membership and lead the way in terms of promoting equality or diversity within the profession itself.

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: the background to the initiative and evidence of a clear strategy/defined target audience.
  • What was executed or delivered?
    Judges will look for: a practical and uncompromising campaign delivering lasting impact.
  • How effective was your work?
    Judges will look for: evidence of the impact of the campaign, including membership engagement/adoption, ROI, lasting legacy and KPIs, etc.
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This award recognises the role played by professional associations in promoting good business practice on behalf of the profession, and in particular corporate social responsibility. Associations large and small have huge impact in terms of best practice and the judges will look for initiatives which resonate with the membership and lead the way in terms of CSR. Entering this award will ensure that more professionals and the public will know about the important CSR activity that your professional association promotes.

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: the background to the initiative and evidence of a clear strategy/defined target audience.
  • What was executed or delivered?
    Judges will look for: an innovative, thought-leading corporate social responsibility initiative delivering lasting impact.
  • How effective was your work?
    Judges will look for: evidence of the impact of the initiative, including membership engagement/adoption, ROI, etc.
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This award recognises innovation in creating training or accreditation materials, programmes, courses or events. Judges will be interested in the innovation and creativity demonstrated, as well as the legacy of the initiative itself.  

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: the background to the initiative and evidence of a clear strategy/defined target audience.
  • What was executed or delivered?
    Judges will look for: an innovative, multi-faceted and creative training/accreditation initiative which delivers lasting impact to the profession.
  • How effective was your work?
    Judges will look for: evidence of the impact of the initiative, including membership sign up, anecdotal evidence, financial return and ROI, etc.
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This award recognises the role played by professional associations in social campaigning and the advancement of causes for the public good. Judges will look to be impressed not just by the campaign itself, but by other factors such as membership engagement with the campaign, governmental or public support, press and media coverage and the legacy of the campaign itself. Entering this award ensures that more professionals and the public will know about the important campaigning work that your professional association does.

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: an explanation of the background to the campaign as well as evidence of a clear strategy/defined target audience.
  • What was executed or delivered?
    Judges will look for: an innovative, multi-faceted and creative campaign.
  • How effective was your work?
    Judges will look for: evidence of the impact of your work in terms of creating lasting change or awareness, as well as membership engagement, press and media coverage, anecdotal evidence of public awareness, etc
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This award recognises the measures put in place by a professional association to break down barriers to entry to the profession, through sustained awareness or information campaigns, training, products, communications or events. Judges will be interested in the demonstration of a multi-faceted campaign which pays much more than lip service and has a real and sustained legacy in terms of broadening the reach of the profession.  

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: an explanation of the problems and evidence of a clear strategy/defined target audience.
  • What was executed or delivered?
    Judges will look for: an innovative, multi-faceted and creative campaign.
  • How effective was your work?
    Judges will look for: evidence of the impact of your work, including membership figures, anecdotal evidence and testimonials, surveys and other KPIs, including ROI, etc.
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Free To Enter

This award recognises excellence in innovation for a non-UK audience, and may refer to membership recruitment or engagement, product development, education and training or public awareness campaigns. The key to winning this award is not just the creativity and innovation, but also the evidence that this innovation is well received.  

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: evidence of strategy and a clearly defined target audience.
  • What was executed or delivered?
    Judges will look for: innovation, creativity and originality in your product, service or campaign.
  • How effective was your work?
    Judges will look for: evidence of the impact of your work, including testimonials, results measured, ROI, etc.
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This award recognises excellence in any field, where an initiative, person or team has had a major impact on the membership of a professional body or association. This could be a game changer for the industry as a whole or just your organisation. This award is open to both membership organisations and sector suppliers, and is a great opportunity to showcase something out of the ordinary. You are welcome to resubmit one of your other entries as a game changer

Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you entering your innovation?
    Judges will look for: the background to a clearly defined and executed innovation. 
  • What is your game-changing idea?
    Judges will look for: a high degree of innovation, creativity and originality. How is this radically different to what has gone before?
  • Why is your innovation a game changer?
    Judges will look for: evidence of the impact of your innovation and especially the ROI. What is the legacy of your game changer?
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From suppliers to employees and even volunteers, the awards in this section celebrate the positive impact that both individuals and teams have on the sector and the professions. Unless otherwise stated (editor of the year and supplier categories) awards in this section are judged on 2 broadly distinct criteria, namely: The background: why are you nominating the individual or team? The impact: what is the outcome or impact of their work? Submissions will be expected to cover all mentioned criteria and the judges will be looking for clear evidence of the impact of what the individuals or teams have achieved. Please include any relevant KPIs such as increased numbers or figures for engagement, testimonials, budget or financial savings, ROI – or other metrics you have used to measure the impact of the performance of the nominee(s). Submissions are limited to a maximum of 1000 words, and a maximum of 2 uploads (1x supporting evidence, 1x visual). Please refer to the rules of entry for full details.

Arguably the most prestigious award for an individual within the professional associations sector, The Louis Armstrong CEO Leadership Award for Outstanding Leadership is unique and recognises true leadership of a professional body or trade association. The 2018 award will be made to a Chief Executive (current or recently retired) who in the opinion of the judges has provided outstanding leadership and demonstrated how the organisation has advanced under their leadership, having an impact on not just the profession but also on the economy and society at large.

Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you nominating this person?
    Judges will look for: evidence of what your nominee has achieved in the areas of business improvement, leadership, public interest contribution, raising standards of professionalism, diversity and inclusion, inspiring the next generation and collaborative thought leadership.
  • Why should they win The Louis Armstrong CEO Leadership Award?
    Judges will look for: evidence of the far-reaching impact of their work including not only how the organisation has advanced under their leadership, but also demonstrating the positive impact on the economy and society at large.

 

 

 

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Free To Enter

This free-to-enter award recognises an individual who has made an outstanding contribution to an organisation for whom they work or the profession they represent. From lobbying and campaigning to the introduction of life-changing quality standards, innovative examinations and courses, ethics or codes of conduct, nominees may be both unpaid (e.g. board members, trustees or other volunteers) or a member of staff from any discipline. Organisations are welcome to nominate new members of staff as well as those who have offered a lifetime of commitment to their chosen profession. A perfect opportunity to celebrate your unsung heroes! Please note you can nominate as many individuals as you wish.

Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you nominating this person?
    Judges will look for: evidence of what your nominee has achieved, in context with their role as either volunteer or paid member of staff.
  • Why is their contribution to the profession truly outstanding?
    Judges will look for: evidence of the far-reaching impact of their work, including relevant testimonials from stakeholders, results measured, ROI, etc.
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Free To Enter

This award recognises outstanding editorial control and content management in either a new or existing publication. Nominations may be made for an editor who has single-handedly turned around a flagging publication or launched a new and exciting magazine, as well as for existing editors who can demonstrate their skill and excellence in creating consistently exciting, high-quality publications over the course of the past calendar year. Agencies are welcome to submit multiple entries for this category.

Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you nominating this editor?
    Judges will look for: evidence of what your nominee has achieved, balanced with strategic aims and clear project management.
  • What makes the publication so special?
    Judges will look for: a high degree of professionalism, design, innovation, creativity and originality. Does it flow? Is it an accessible read, even for your non-target audience? 
  • What have they done to win Editor of the Year?
    Judges will look for: evidence of the impact of their work, including relevant testimonials from stakeholders, results measured, ROI, etc.
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Free To Enter

This free-to-enter award recognises how your membership or marketing team’s collaborative, inclusive and strategic approach has transformed your organisation.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you nominating your chosen team?
    Judges will look for: evidence of what your nominees have achieved.
  • Why should they win Membership/Marketing Team of the Year?
    Judges will look for: evidence of the impact of their work, including relevant testimonials from stakeholders, results measured, ROI, etc.
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Free To Enter

This free-to-enter award recognises an individual who has made a huge impact in less than 12 months in the role. This award gives the opportunity to offer public recognition for their contribution within the membership, marketing or communications fields.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you nominating this person?
    Judges will look for: evidence of what your nominee has achieved.
  • Why should they win the accolade of Best Newcomer?
    Judges will look for: evidence of the impact of their work, including relevant testimonials from stakeholders, results measured, ROI, etc.
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Free To Enter

This free-to-enter award recognises the individual who has made the most impact to their organisation and its work. This includes everything from membership engagement to public awareness campaigns – and is open to anybody from the head of the department to the interns or volunteers. Nominations can be from anybody within the sector, and this award gives the opportunity to offer public recognition to somebody who has truly made an outstanding contribution to the sector or the profession.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you nominating this person?
    Judges will look for: evidence of what your nominee has achieved.
  • Why should they win Outstanding Achiever in a Membership or Marketing Team?
    Judges will look for: evidence of the impact of their work, explaining why their achievements are truly outstanding.
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Free To Enter

This free-to-enter award recognises individuals (aged 28 or younger at the time of the award entry) who have ‘gone above and beyond’ in their commitment to their organisation and its work. This award gives the opportunity to offer public recognition to somebody who truly deserves the title of Young Membership, Marketing or Communications Executive of the Year.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

  • Why are you nominating this person?
    Judges will look for: evidence of what your nominee has achieved.
  • Why should they win Membership, Marketing or Communications Executive of the Year?
    Judges will look for: evidence of the impact of their work, including relevant testimonials from stakeholders, results measured, ROI, etc.
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Free To Enter

These awards recognise excellence in partnership working with professional associations and membership organisations. This is your opportunity to demonstrate to the sector what you can offer them. Use your submission to showcase your creativity and insight, demonstrate your credentials as a supplier and set the benchmark for your competitors! Your submission can be for a one-off campaign or new piece of innovative work of which you’re particularly proud, or for a sustained, year-round high-performance in your field of speciality. Earning this accolade should help win you future business, and suppliers are welcome to submit up to 3 different entries for different pieces of work.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: evidence of strategy and a clearly defined target audience.
  • What was executed or delivered?
    Judges will look for: innovation, creativity and originality in your approach to problem solving – or consistently high standards of sustained work over a 12-month period.
  • How effective was your work?
    Judges will look for: evidence of the impact of your work, including client testimonials, results measured, ROI, etc.
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These awards recognise excellence in partnership working with professional associations and membership organisations. This is your opportunity to demonstrate to the sector what you can offer them. Use your submission to showcase your creativity and insight, demonstrate your credentials as a supplier and set the benchmark for your competitors! Your submission can be for a one-off campaign or new piece of innovative work of which you’re particularly proud, or for a sustained, year-round high-performance in your field of speciality. Earning this accolade should help win you future business, and suppliers are welcome to submit up to 3 different entries for different pieces of work.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: evidence of strategy and a clearly defined target audience.
  • What was executed or delivered?
    Judges will look for: innovation, creativity and originality in your approach to problem solving – or consistently high standards of sustained work over a 12-month period.
  • How effective was your work?
    Judges will look for: evidence of the impact of your work, including client testimonials, results measured, ROI, etc.
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These awards recognise excellence in partnership working with professional associations and membership organisations. This is your opportunity to demonstrate to the sector what you can offer them. Use your submission to showcase your creativity and insight, demonstrate your credentials as a supplier and set the benchmark for your competitors! Your submission can be for a one-off campaign or new piece of innovative work of which you’re particularly proud, or for a sustained, year-round high-performance in your field of speciality. Earning this accolade should help win you future business, and suppliers are welcome to submit up to 3 different entries for different pieces of work.

 

Judging Criteria:

Entries will be assessed on the following key criteria:

  • What was the objective or aim?
    Judges will look for: evidence of strategy and a clearly defined target audience.
  • What was executed or delivered?
    Judges will look for: innovation, creativity and originality in your approach to problem solving – or consistently high standards of sustained work over a 12-month period.
  • How effective was your work?
    Judges will look for: evidence of the impact of your work, including client testimonials, results measured, ROI, etc.
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