This award recognises the investment of time and effort which goes into making a low-budget campaign with impact. The campaign can be on any issue – from a rebrand or launch of a new service or product to a membership drive or public awareness campaign. The important aspect is that the campaign must deliver true value for money in terms of its ROI.
Entries will be assessed on the following key criteria:
- Why are you entering your campaign?
Judges will look for: the background to a clearly defined and executed campaign.
- Why should you win the award for Best Low-Budget Campaign?
Judges will look for: a high degree of innovation, creativity and originality. Has your organisation done anything like this before or is it radically different?
- How effective was your campaign?
Judges will look for: evidence of the impact of your campaign and especially the ROI. As well as financial savings, what is the real legacy of this campaign?