Data, data everywhere, but not a thought to think: How the Institute of Practitioners in Advertising enhanced member value (Th8)

Date and time: Thu, 4 June 2020, 14:00 - 15:00 GMT
60 mins

Category: Reimagination: practical change

The more data you have about your members and their behaviours the better. Right? 

The reality is, you can easily drown in too much of and the wrong type of data. There’s no value to be found in data without insights.  

At a time when rapid response and agility is key, we’ll share how to identify the data that delivers meaningful insights. Using the Institute of Practitioners in Advertising’s (IPA) approach as an example, we’ll demonstrate how you can use this insight to inform your membership strategy and priorities. Learn how the IPA’s engagement scoring strategy provides insights into their members’ interactions and how this has reduced attrition and increased acquisition.

The Institute of Practitioners in Advertising are shortlisted for a 2020 memcom award in the Best Use of Data and Insights category.

Trillium won Agency of the Year at the memcom awards 2019 and is shortlisted in the same category for 2020.