b2b supports the growth of independent membership organisations and NGOs. Our services are focused on the generation of diversified income, sustainable growth, increased impact and reach.

b2b is also proud to be the secretariat behind Climate Action for Associations the resource specifically for membership organisations to transition to net zero and a sustainable business model.

With more than 20 years' experience, our key service areas are designed to drive impact and results. Our method of working is bespoke, we call it the ‘b2b way’.


We split our services into the following:


  1. Consulting – Commercial development, product development, strategic planning, climate action and sustainability programmes, digital content and learning strategy, thought-leadership, insights and research and campaigns.


  1. Partnerships & Sponsorships – We are the leading sponsorship sales agency for the association sector. We develop commercial partnerships, sponsorships, strategic alliances to drive stakeholder engagement and generate.


  1. Business Development – We provide a full 360° business development and sales function and can apply this to any aspect of your membership organisation, including your B2B corporate development, CPD and wider product sales. New product development, project management, go-to-market planning, lead-generation and sales falls part of this function.


  1. Job Board & Career Pathways – Our intuitive eCommerce end-to-end platform provides alternative income streams and supports member recruitment, retention and engagement and links to skills pathways.


  1. Skills & Learning – We deliver individual or team training in business and commercial acumen for associations, sponsorship development and sales and how to spot new revenue generating opportunities and build successful partnerships.


Recent clients include the British Chambers of Commerce, Institute of Workplace & Facilities Management, The Chartered Institute of Personnel & Development, Chartered Institute if Payroll Professionals, Chartered Institute of Procurement & Supply, The Climate Group and the Chartered Institute of Internal Auditors.



  • 49 professional, membership and trade association clients
  • 32 commercial consulting projects
  • 17 long-term retained clients
  • 300+ strategic partnerships
  • Generated more than £13.5m in income for clients and partners
  • Longest client 13 years
  • Established network of more than 1000 membership organisations and NGOs
  • Business to business corporate network of more than 6000+
  • The average ROI on partnership services is 390%
  • Secretariat to the global Climate Action for Associations resource and collective.


b2b take a hands-on approach and work in close collaboration to ensure that all work aligns to business objectives. We operate as an extension to our client’s teams and at any one-time you will have a number of b2b specialists working with you to ensure the successful delivery of work.


b2b is also parent company to:

B2.Media – A 360° sponsorship agency for content producers, broadcasters, arts, charities, FMCG and the sports sectors