Ashridge Communications offers both expert research services and trusted consultancy to the membership sector. We can bring fresh thinking to help your membership body thrive – with insight, ideas and strategic solutions delivered by membership specialists, aligned to your goals. Whether that’s understanding members’ needs, launching new services, growing, segmenting or engaging: we can help you make sense of the issues and support you in delivering the changes.
Our collective knowledge and sector experience drives every project to help address your challenges. Clients include professional bodies, trade associations, other membership organisations, charities, universities and healthcare organisations. Professional organisation clients are often UK based, many with a global membership. Since we began in 2002, we have worked with organisations ranging in size from 1,500 members to over 400,000 members, national and international.
We work closely with you to investigate and understand your requirements. Research programmes are carefully designed to ensure we gather the data or detailed opinions you need to inform your next steps. We can apply a variety of quantitative and qualitative research methodologies to explore the views, attitudes and perceptions of members and potential members, lapsed and non-members, trustees and customers, as well as other stakeholders within your markets and sectors of interest. Robust analysis and detailed reporting ensure you are equipped with the information and evidence you need to take the next step.
But it doesn’t end there. As consultants focused on the membership sector, we have a wealth of knowledge that enables us to interpret research findings, review processes and assess outputs to provide recommendations for improvement and change. Our attention to detail and collaborative approach ensures clients are able to turn insight into actions, and we can lend a helping hand with implementation when resource is scarce.
We conduct our own sector research on an annual basis, focusing on member engagement or on other issues of interest to the sector. In 2018, we are investigating what professional membership bodies mean to the next generation of young professionals, through research with university students, recent graduates and the younger members of professional bodies.
You can read our thoughts and opinions – and guest opinions – on various sector topics in our blog, follow @AshridgeComms on Twitter, or find out more about how we can help you with your membership challenge at www.ashridgecommunications.com