Showcase & Share Case Study: Redactive & the Chartered College of Teaching (CCT)

Guest bloggers Redactive talk to us about their help in launching  a highly successful new membership journal for the Chartered College of Teaching and why it’s proved to be a crucial new marketing tool…

 

In February 2017, Redactive won the contract to design and publish Impact, the Chartered College of Teaching’s brand-new membership journal.

 

The Chartered College of Teaching is a newly opened professional membership body for the teaching profession. Led by Professor Dame Alison Peacock, it aims to support the profession by providing access to the knowledge and research that teachers need to perform their jobs better and to maintain genuine excellence in their schools.


The journal will be a crucial marketing tool to ensure members leverage their membership correctly by taking up training options, attending events, participating in online networks and making use of College knowledge resources.

 

The first fully established peer-reviewed issue of Impact will be published in September 2017 but in May 2017 Redactive published an interim issue. This introductory interim issue received extremely positive feedback from the CCT’s 4,000 current members and prompted the growth of this membership by 8% in just a few days. 

 

Results:

 

In the first few days after the interim issue was published, Impact received hundreds of glowing reviews on social media.

 

Here are just a few:

 

  • @aimeetinkler: @CharteredColl Wow!! Journal looking amazing. Great articles, super high quality. Exactly what our profession deserves. (9:24 PM – 8 May 2017)
  • @JenniferC_O: So impressed with the quality @CharteredColl far exceeded my expectation. Taking to school tomorrow to spread the word. (10:35 PM – 8 May 2017)
  • @Concordmoose: Just enjoyed @CharteredColl 1st teacher journal. 3 articles I need 2 share with colleagues pronto. Succinct, balanced, references, useful. (10:51 PM – 10 May 2017)
  • @HelenWoodley: Great post from @CharteredColl – loving the articles and can’t wait to submit one! (9:04 PM 9 May 2017)
  • @davidErogers: Enjoyed Impact nice one all at @CharteredColl! One to file on the shelf rather than recycle (5:07 PM – 9 May 2017)
  • @_ccroberts: @kwest91 @charteredcoll @AlisonMPeacock Already got plans to use mine in this week’s staff meeting. (09:02 PM – 9 May 2017)

 

(To view more social media feedback on the journal click here).

 

Over 300 members joined the Chartered College of Teaching within three days of the first issue being published, just so they could obtain a copy – that’s close to £15,000 in new member income in just three days!

 

Testimonial:

Miriam Davey, Head of Publishing at the Chartered College of Teaching said: “We at the Chartered College are delighted to be working with Redactive on our termly journal; their experience in engaging with member organisations through captivating, accessible and high-quality publications is demonstrated not only by their impressive portfolio of both magazines and journals but also with the outstanding work they did on the interim issue of Impact. We look forward to working with them on the September issue, and many more to come.”

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