Software development consultancy Box UK talk about the digital platform they delivered for the Royal Institute of British Architects (RIBA), which enables prospective members to join online for the first time.
To ensure they continue to fulfil their mission of “driving excellence in architecture”, the Royal Institute of British Architects (RIBA) must keep up with growing demand from their community of over 40,000 members to do more digitally.
The institution therefore embarked on an organisation-wide programme of digital transformation, with an overhaul of their existing online platform – carried out by Box UK – a central pillar of this.
A key challenge that the project had to address was bringing the member joining journey online, as this process had previously been handled offline. Members had to find, complete and return a paper form to join the RIBA. It was a slow and resource-heavy process.
To achieve this transition, Box UK’s consultants worked closely with the RIBA membership team to analyse requirements, and map out in detail the 15 separate eligibility paths required. From this a new, consolidated joining process was defined; this was then implemented by the Box UK development team, who also worked to integrate the RIBA’s CUBE API, which manages the handling of membership payments, into the new Sitecore-powered platform.
RIBA Join Online went live in August 2017 as part of a phased rollout, and has revolutionised the way the organisation handles new individual membership applications – transforming a paper-based process into a seamless online journey, and setting the template for the way the RIBA will accept all future new membership applications, including corporate membership.
The new online service also supports the RIBA in its crucial strategic goal of increasing membership, by allowing people to easily understand and be excited by the benefits of being a member, and providing a highly usable and convenient channel through which they can apply.
Positive client feedback further highlights the success of the project:
“Technically they’re brilliant, we’re very pleased with the new beta of our website… We wanted a company that was able to create a highly usable website for our members, and they’ve absolutely delivered on that front.” – Paul Drinkwater, Head of Digital, the Royal Institute of British Architects