memcom 2021: what's next? A round up
The memcom conference is over for another year...
Once again we brought you three days of talks and keynote sessions digitally, and hope that you enjoyed an engaging and enriching experience over course of memcom. Our speakers this year were especially inspiring, delivering sessions on the latest trends and future predictions to tell you what is next for the membership sector and society. We’d like to also thank our sponsors for supporting memcom this year in delivering memcom 2021: what’s next? and hope that delegates had the chance to visit their exhibitor booths.
This year’s conference sessions are now available to watch back on-demand. Anyone who joined us at the conference can access this for free and for those who weren’t able to join us at the live event, on-demand tickets are available for £49. On-demand content from the conference and from other memcom events, talks and lectures are also available for free for members of memcom. A memcom membership gives you unlimited access to our year round community and networking events and our discussion groups and workstreams for free. Members also benefit from exclusive discounts on memcom services such as recruitment, consultancy and outplacement and also receive exclusive discounts with our partners Liquona, Matrix MSG and Chrysalis Digital.
Here are a few highlights from some of the sessions over the three days…
Building Back Better: how can the professions lead the way in rebuilding our society?
We kicked off the first day with our keynote from Ann Francke, CEO of Chartered Management Institute (CMI), Rosie Ferguson, CEO of House of St Barnabas and Sarah Atkinson, Chief Executive of The Social Mobility Foundation around building back better. Ann, Rosie and Sarah spoke about how the professional membership sector has led its way through the pandemic and how our leadership styles have changed because of it. They spoke of how building back better actually meant carrying on using the humanity that has come out in us throughout the past 15 months and becoming more conscious leaders who are more demanding of the needs that truly matter. Ann left us with a thought provoking quote that resonated with the entire discussion… “do not reset to factory settings. This is a once in a lifetime opportunity to reset how we work and live.”
The latest trends and the future of events
Over the three days, we hosted a number of sessions on events, covering everything from creating engaging hybrid events to enhancing engagement. On the first day, we were joined by Jennifer Jenkins, Board Director of Worldspan and Board Member of Department Culture, Media and Sport and Heather Lishman, Association Director of Association of British Professional Conference Organisers, who discussed the latest trends in events. Jennifer started off by mentioning a few of the trends that she is seeing in her experience, talking about how our content is reaching around 30-40% more people during the pandemic as our world is becoming ever more digital. She went on to speak about the engagement at digital events and also about the experience of our existing audiences vs new. Heather gave some insight on the future of events and sponsorship and also spoke about the future of networking at events.
Future of member communications - adding real value for your members
Our closing session was led by Suzanne Peck, Managing Director of Sequel Group, who spoke about the future of member communications. Suzanne took us through five different trends that are shaping the future of member communications. We then took questions from our audience which covered topics from the future of email marketing to how communications have been affected by the pandemic.
2030 - Seize the Moment: the future economic vision for the UK
Our second keynote was led by Director-General of the CBI, Tony Danker, who spoke to us in detail on the future economic vision for the UK and how the membership sector can play it’s part. Tony took us through how we can ‘Seize the Moment’ to transform the UK economy and discussed the launch of the CBI’s economic vision that is a bold strategy identifying business-led opportunities to generate growth and shared prosperity across the UK.
How to lead on moving image
Our partners Liquona joined us for a session on the Wednesday of memcom 2021 to discuss how to lead on moving image. The session followed Matt Day, Co-founder and Creative Director of Liquona, sharing some fantastic examples of how using moving image has worked for organisations in the past when delivering impactful communications. Liquona create visual communications content ‘that rocks’, from TV commercials to corporate videos, web videos to animation, check out what Liquona have to offer.
The future shape of your organisation - creating a hybrid office
On our final day, we opened with a panel discussion from Kursty Groves, Author and Workplace Strategist at Shape of Work Ltd, Linda Hausmanis, CEO of Institute of Workplace and Facilities Management, Kyle de Bruin, Development Director at Leesman and David Blackburn, Chief People Officer and the Financial Services Compensation Scheme (FSCS), who discussed the future shape of the office. The panel discussed their predictions for the future trends of the office backed up with insight from data their organisations had conducted and also discussed the future of what ‘hybrid’ working looks like as well as the purpose of the office space for organisations.
Become the conscious futurist your association needs now
Our final keynote session was brought to the audience by Charlotte Kemp, President of the Professional Speakers Association of Southern Africa. Charlotte spoke about how becoming a conscious futurist can have a great impact on your organisation. A conscious futurist makes decisions and influences the future for the benefit of more than their own small interests. A conscious futurist is someone who wants to make a positive change in society, create sustainable development or leave a valuable legacy.
2021 Membership Forecast launch: Identifying traits, trends and transformation
This closing talk from Pixl8 was very much future-facing.
Digital agency Pixl8’s Managing Director Alex Skinner and Marketing Strategist Lucy Conlan reported on the emerging business and digital trends. Drawing on survey responses from a wide range of membership professionals, they assessed what is important to the membership sector.
They reported on the emerging trends that have been observed working on a wide range of digital projects from websites & portals to emails and events across the membership sector.
Alex and Lucy cut through the noise to predict further opportunities in the immediate and longer term.
Keep an eye out for our follow up blogs to come out of the conference. The discussion does not stop here!
We also announced the 2021 memcom membership excellence awards shortlist as our closing party. A massive congratulations to everyone who made it onto the shortlist and a huge thank you to the judges who make the awards happen. Winners will be announced in September this year and our 2022 awards will be open for entries this autumn, so keep an eye out on our website for more details.
Please do continue to share with us your thoughts and highlights on our Twitter and use #memcom2021.