memcom membership excellence awards – winners and highly commended

This year’s awards were the biggest that memcom had ever seen, with a 45% increase in award entries and a sell-out awards lunch event. The quality of entries was extremely high and is a true reflection of the outstanding work to come out of the sector this year.

Congratulations to all our very worthy MemCom 2017 trophy receivers – you are all truly inspirational and deserve to be celebrated! Please see below a complete list of trophy winners, together with an extract from the awards speech detailing their brilliance!

 

Best Print Magazine for a Professional Membership Association

Sponsored by Sequel Group

Joint Winners:

The Association of Accounting Technicians for their magazine, Accounting Technician – nominated by Think

“In recognising that its membership magazine was quickly becoming irrelevant, the AAT set about transforming Accounting Technician into a modern, vibrant publication, which promotes a modern, dynamic image of the profession. Accounting Technician draws the reader in through the real-life stories of its members and highly technical content and the AAT has succeeded by creating a magazine which looks fantastic, is easy to read and provides both members and a wider readership with great content.”

Chartered Institute of Public Relations for ‘Influence’.

“Having severed its ties with PR Week, CIPR found themselves without a magazine, and membership was starting to show signs of vulnerability. The challenge was to create a brand-new product that would position CIPR as a thought leader. What CIPR and THINK have produced, and which has won them this award, is a magazine that shouts out quality in both its look and content. The design is bold and the content is engaging and credible, giving CIPR that status as the voice of the industry.”

 

Best Launch or Re-launch Magazine for a Professional Membership Association

Sponsored by Sequel Group

Joint winners:

British Association for Counselling and Psychotherapy (BACP) for ‘Therapy Today’ – nominated by Think

“The re-launched Therapy Today is an engaging read, with excellent sub-editing, design and layout. The subject matter is thoughtful and well written, and presented in a lively and attractive way. Research demonstrates a measurable improvement in reader approval – and both judges were so impressed that they asked to keep a copy of the magazine!”

The Institute & Faculty of Actuaries for ‘Delta’ – nominated by Redactive Media Group

“Delta is an innovative publication, very different to typical membership magazines. It is beautifully presented and nicely written. Reader research shows it has been well received by its intended audience, and it is hoped Delta magazine might increase both the membership and the influence of the Institute & Faculty of Actuaries.”

 

Best Marketing leaflet or brochure

Sponsored by Synergy

Winner:

Royal Institute of Chartered Surveyors (RICS) for their Schools Brochure

“Wonderfully bright, colourful, easy-to-read and appealing, this leaflet was the stand-out winner in terms of engaging the intended audience. The use of photos and graphics complemented the text in terms of demonstrating that a career in surveying was open to anybody. The back-flap section, allowing for updates and extra inserts was a great environmentally- and economically-friendly touch – and an extra bonus to a wonderfully-designed leaflet.”

 

Best Annual Report

Sponsored by haysmacintyre

Highly-Commended:

The Royal College of Surgeons

“The judges felt that the RCS produced an excellent campaign to increase awareness and address member issues, and this report had clearly developed well over the past few years. If you’re looking for a really attractive, interactive online report, with a clear design and great use of video content then check this out.”

Winner:

The International Air Transport Association (IATA) – nominated by Redactive Media Group

“In IATA’s case, the design of both the PDF and interactive version is excellent. Great use of colour coding, graphics and photography – and thorough membership engagement and call to actions throughout. A lot of thought has also gone into making the PDF screen-friendly and overall this truly was an excellent example of how to make an annual report accessible both online and in print format.”

 

Best Digital Newsletter or Online Magazine

Sponsored by Sequel Group

Highly commended:

Federation of Small Businesses (FSB) – for First Voice online – nominated by Redactive Media Group

 “An excellent application which evidenced real impact and use of new online content to respond to reactive events of interest to their membership such as the Brexit vote. The judges felt this application really ticked all the boxes: nicely laid out, with clean lines, easy navigation, and ability to filter and personalise. This is an entry which adds value to the membership and serves as a marketing tool to potential new members.”

Winner:

Association of MBAs

“There is a real feeling of innovation, excitement and progress with this entry. The layout is attractive and readable with encouraging page-turning sounds. The judges loved the way readers could ‘cut out and keep’ their favourite bits, as well as the innovative use of video interviews and vox pops. Reader feedback and membership engagement isextraordinary. An amazing in-house achievement!”

 

Best website

Sponsored by Wholegrain Digital

Highly commended:

Chartered Institute of Public Finance and Accountancy (CIPFA) nominated by Redactive Media Group

“The CIPFA international website is informative, clear and easy to navigate.”

Winner:

Recruitment and Employment Confederation (REC)

“The winner in this category was a very well-written and compelling argument, emphasising the increased user satisfaction, traffic and engagement. The judges loved that their application was backed up with excellent metrics and a strong emphasis on the difference that the new website has made to the REC In particular the 950% increase in web traffic to the events section – was especially worthy of note.”

 

Best Social Media Campaign

Sponsored by Wordville

Highly commended:

Royal Society of Chemistry

“They ran a worthy campaign which used a 175-year milestone to get an important message across. Often membership anniversaries can take a lot of time and effort for staff and do not resonate well with members. But this campaign took a creative twist and expanded reach across social media channels. A successful campaign lasting well beyond the anniversary.”

Winner:

Institution of Engineering & Technology

The winner in this category had very clear objectives for a powerful campaign. The results indicate engagement with the campaign and the issues it dealt with were key to both segments of the membership and other key stakeholders. Our judges felt the IET had a strong ambition to challenge gender inequality via social media. It was a really impressive social media campaign and a great cause!”

 

Best Infographic

Sponsored by Wordville

Winner:

The Chartered Trading Standards Institute

“The judges felt this infographic was creative and exciting yet also simple and effective. Highly intelligent and a pleasure to look at, they have creatively communicated a deceptively large amount of information and demonstrate the value of a high-quality infographic.”

 

Most Innovative Use of Data

Sponsored by Research by Design

Highly commended:

Royal Society of Medicine

“A compelling demonstration that going back to basics works! Using existing data in a new way is within the reach of all organisations, and combining this with a well-crafted, easy to read and informative email produced strong results in terms of both revenue and engagement.”

Winner:

The Chartered Institute for IT (BCS)

“The MemCom judges felt that the BCS provided a classic example of how good data can underpin overall strategic aims. They felt the BCS should be applauded for using the data to invest in their future, notably the closing of 3 underused services and the launch of 2 new member benefits.”

 

Best Membership Engagement Strategy

Sponsored by Membership Plus

Highly commended:

Chartered Quality Institute (CQI)

“An organisation that the judges felt clearly and consistently supported their volunteers which led to increased engagement and member attendance for events.”

Winner:

Chartered Institute of Procurement and Supply (CIPS)

Our judges felt that CIPS’s strategy was well developed with clear objectives and outcomes relating to member engagement. It was a strategy incorporating all key stakeholders and all campaign elements synced together with one voice. Our judges particularly liked the visuals and content on the impact of salary guide, so well done!”

 

Best Member Recruitment Campaign

Sponsored by I Am Recruiting

Winner:

Royal Academy of Dance

“The Royal Academy entered a well-written submission which shows how much can be achieved with little budget and lots of creativity. The judges were impressed with a 44:1 return on investment ratio – as well as the positivity with which the campaign was received.”

 

Best New Membership Product Development

Sponsored by Core

Highly commended:                  

Chartered Institute of Building

“An organisation that has created a note-worthy learning resource or member benefit.This entry was a well-written submission with obvious results of effectiveness through statistics and positive comments. The attached map demonstrating the global reach of this new product development was wonderful to see – and definitely one to watch for the future.”

Winner:

Royal Institution of Chartered Surveyors (RICS)

“The judges felt that RICS had a really impressive new product which was a win-win for both their members and the organisation! RICS had a good approach to the project plan and focussed on measurements for effectiveness and usage. The provision of member feedback plus key reasons for development made it very easy for the judges to score highly.”

 

Membership Event of the Year

Sponsored by I Am Recruiting

Highly commended:

Chartered Institute of Public Finance & Accountancy (CIPFA)

The MemCom judges were hugely impressed at the growth of the event despite moving outside of London. They were also wowed by the late harnessing of Brexit to the theme and the engagement of relevant heavyweight keynote speakers. The re-book percentage for 2017 was also considerable.”

Winner:

Chartered Institute of Building Service Engineers (CIBSE)

“CIBSE ticked all the boxes in the judging criteria – and more! It was a highly professional, no-expenses-spared event, which demonstrated growth and innovation.  The judges were impressed with the internationalisation of entries for awards. They also loved the ‘Test of Time’ award to recognise past winners. The host and speaker were highly appropriate for audience and subject and the re-purposing of content post-event was extremely well thought out.”

 

Sector Supplier Agency of the Year

Highly commended:

Pedalo Web Design

“A London based web design and development agency who enjoy working closely with their clients to create beautiful and effective digital solutions”

Winner:

Think

“Think demonstrated several examples of increased revenues, new audiences and improved member retention. Think certainly helped organisations to “find their voice” in 2016. Organisations like the CIPR, ICAS and the AAT all benefited from Think’s expertise in the membership sector, and clients speak highly of the overall quality of the work which ‘Think’ does.”

 

Social Mobility Award

Sponsored by Core

Winner:

Royal Institution of Chartered Surveyors (RICS)

RICS recognise that the Chartered Surveyor profession lacks real diversity, and are actively pursuing policies of inclusion as an integral part of their strategy. What stood out for the judges was the fact that RICS has also decided to tackle diversity in the profession head on, through a range of activities targeting leading employers in the sector, ranging from ‘Inclusive Employer’ Quality Marks to LGBT days and diversity in all RICS panels. Whilst this will take time to filter through to new talent coming into the profession, the enthusiasm with which the sector has embraced RICS’ policies is fantastic.”

 

Marketing Grand Prix

Sponsored by Box UK

Winner:

Royal Institution of Chartered Surveyors (RICS)

“Total of 3 other ‘best in show’ awards, namely for the marketing leaflet, new product development and social mobility.”



Editor of the Year

Sponsored by Sequel Group

Highly commended:

Martin Bewick of the CIM – nominated by CPL

“Martin’s publication really seemed to understand its audience, and readership was even greater online than the magazine version – a sure sign of a quality product, popular with its readers.”

Emma Godfrey-Edwards, the Royal College of Midwives – nominated by Redactive Media Group

“Under Emma’s editorship, there is a mixture of news covering the breadth of audience, including students, local branches & maternity support workers. The voice of the Royal College of Midwives shouts out of the journal, radiates a strong sense of community, and communicates what the college does for its members very articulately.”

Winner:

Mark Rowland of the AAT for The Accounting Technician – nominated by Think

“Mark’s magazine does an exceptional job, and really brings the industry to life. With a human face that links back to its membership, the Accounting Technician has a well-placed sense of humour and is a very well planned and thought out piece of work. Clear objectives, and lots of great content. One statistic that stood out for the judges was the fact that “93% of the readers find the magazine entertaining.”

 

Membership Marketing Team of the Year

Sponsored by I Am Recruiting

Winners:

Recruitment and Employment Confederation (REC)

The past 12 months has seen them win 10 awards, 3 of which were at European level; develop 2 websites; launch a brand-new membership portal; take over editorial control of their membership magazine; launch an awards ceremony of their own increase membership engagement by approximately 25% and income generation through the websites of more than 20%.”

 

Best Newcomer in a Membership Marketing Role

Sponsored by I Am Recruiting

Winner:

Karolina Novak of TOPRA

Karolina joined TOPRA at an incredibly busy time, and was thrown into the deep end, supporting the membership department to create consistent processes and help them to exceed their stringent member retention targets. She was crucial in the development of new benefits, and proved a godsend by supporting a small team with a hectic schedule of complimentary webinars during the organisation’s busy renewal period. In addition to this, Karolina has gone above and beyond, producing her own step by step webinar guide to help other staff with using the same software.”

 

Young Marketing Executive of the Year

Sponsored by I Am Recruiting

Winner:

Ben Massey, British Pest Control Association

“In less than a year, according to his boss, the Chief Executive of the BPCA, Ben has already made an outstanding contribution to the organisation. Some of his achievements include the project management of an entirely new website in just 5 months, large-scale market research projects, a network to bring together companies to produce joint contract bids and the launch of an awards evening for the BPCA’s members. All of this whilst overhauling the Association’s communications and in-house membership magazine and creating a very popular and successful training pathway leaflet.”

 

Outstanding Achiever in a Membership Team

Sponsored by I Am Recruiting

Winner:

Caz Dunn of the Royal College of Occupational Therapists

“During 2016 Caz became the primary lead for all matters to do with the RCOT’s Royal Patron; managed the College’s first ever combined Annual Awards ceremony for 200 VIP guests; oversaw the key operational aspects of their largest and most successful annual conference, and well and truly earned her promotion thanks to her outstanding achievements.”

 

2017 Louis Armstrong Award for outstanding leadership of a UK professional body

Sponsored by Think

Winner:

Chris Blythe, Chartered Institute of Building (CIOB)

“Chris is an inspirational, modernising leader who exerts a positive influence inside and outside the CIOB. During his 17 years as Chief Executive, he has made the CIOB more dynamic, resilient and responsive. His collaborative style and focus on inclusivity, professional standards and serving the public good has brought the Institute closer to other professional bodies, industry and government. CIOB membership has grown to 46,851 members since Chris joined the organisation making it the largest professional construction management network in the world. Chris’ campaigning to raise awareness of modern slavery must also be applauded, recently earning him an OBE for his work.”

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