Zach Thornton currently works at the Direct Marketing Association (DMA) as the external affairs manager. He is passionate about politics and current affairs, having stood as a candidate for Borough Councillor in the May 2014 local elections in Tower Hamlets, London. Since joining the DMA he has focused on lobbying the UK and EU to achieve a balanced General Data Protection Regulation (GDPR) and now beginning to work on the revised ePrivacy Regulation. Working hard to ensure that the new legislation doesn’t cripple businesses.
External Affairs Manager, Direct Marketing Association (DMA)