John White is editor of Optometry Today, www.optometry.co.uk, the journal of the Association of Optometrists (AOP). With a background in STEM B2B publishing, John joined the AOP in 2012 to oversee a major overhaul of the print journal and website, which included transitioning the journal from fortnightly to monthly and delivering a corporate rebrand. In 2017, John became Deputy Director of Communications for the AOP. John is memcom Editor of the Year 2018, and was shortlisted for the PPA Independent Publisher Awards Editor of the Year 2018. OT was recognised as memcom ‘Best Professional Association or Royal College magazine’ in 2016, and shortlisted for best magazine in 2018.