Head of User Experience (UX), ICAEW
Adam is Head of User Experience (UX) at ICAEW. He leads a 13-strong team of analysts, researchers, designers and developers, who deliver digital products defined by the in-depth insight they attain from ICAEW’s members, students and public users. Before joining ICAEW Adam spent time at the Chartered Management Institute and Institute of Consulting.
In recent years Adam’s UX department has played a pivotal role in driving forward an innovation agenda, nurturing a “fail-fast” culture that fosters experimentation and creativity. Having first explored artificial intelligence in 2017 his team launched a fully-fledged chatbot prototype targeted at two key audiences in 2018 and in 2019 are expanding their AI capabilities by implementing a chatbot management system.