How to choose the right CRM / Website partner

Date and time: 25 November 2020, 10am – 11am GMT


Avoiding the pitfalls when selecting new suppliers…

Choosing a new CRM or website supplier is probably one of the largest purchases you are going to make with potentially damaging consequences if you don’t follow some basic rules of engagement. Join two independent consultancies, Ben Sturt of Chrysalis Digital and Iain Pritchard of Adapta Consulting around the table to ask your questions and listen to other organisations experiences and come away with hopefully a little bit more insight on how to run a successful tender process to choose the right partners that drive your associations digital business forward. 
Strictly Chatham House rules

Target audience: C Suite, Directors and SMT

Learning outcomes: 

  • Gain insights on how to run a successful tender;
  • Compare and learn from other associations experiences;
  • When is the right time to tender and what typically drives a need for procurement;
  • Whats the wider impact to my Association.


Ben Sturt, Managing Director,  Chrysalis Digital
Ben has been working closely with Membership organisations for over 20 years, spanning many sub-verticals within this sector.   He has created and led the digital strategy for many companies and clients during this time including British Dietetic Association (BDA), Association of Commonwealth Universities (ACU), Twin and Multiple Birth Association (TAMBA) and Oil Spill Response Ltd (OSRL).

Iain Pritchard, Partner, Adapta Consulting
Iain specialises in information systems solutions for charities and other not-for-profit organisations. He has more than 30 years' experience in the industry, having started in a software house, before training as a consultant with KPMG and then holding senior management positions both in charities, such as The Children's Society and The Anthony Nolan Bone Marrow Trust, and in the commercial sector, where he was International Group IT Director for the Random House book publishing group. Most recently, Iain was a partner with Sayer Vincent for over 10 years, where he led the information systems consultancy team which later became Adapta.