How to develop a consistent brand voice across your organisation
08:30 - 10:00 | 10/10/2018
The Office Group, TOG 24/25
The Shard
32 London Bridge Street, London
London
SE1 9SG

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The voice and tone you use in your communications are key to driving your members to action and increasing engagement. It’s essential that all areas of your organisation speak with the same voice and tone otherwise your content and overall ethos can become diluted. After all, the way you communicate with your members and stakeholders determines what type of relationship you will have with them and this relationship needs to be clear and consistent.

 

During this mini session, Sarah Simpson, Managing Director and Helen Monk Takhar, Editorial Strategist from Century One will take you through a check list on the range of inconsistent, separate ‘content silos’ your organisation could have, support a guided discussion on how to break them down and suggest methods to achieve more open and organised approaches to content across your organisation.

 

They will give attendees specific examples of how to create a culture of content collaboration to achieve greater consistency in your communications and extract best value.

 

Who should attend?

This event is designed for those working within the professional body, association and charity sectors.

 

Workshop timeline

 

  • 0830 registration/coffee/networking
  • 0845 guest talk
  • 0915 Q&A
  • 0930 networking
  • 1000 close

 

Join us for this event, which includes a light breakfast.