A designer’s guide to creative

Guest blog by Pixl8 Group 

 

You don’t need to be a designer to understand visuals.

 

Creativity is a commonly used term that seems to change its meaning with the individual using it. Embedded in service and product design, it is an important value that stretches across all levels of a membership organisation.

 

This blog post explores why creative thinking is needed within senior management teams as well as production teams. Setting a creative tone doesn’t only happen within the design team – considering the below aspects will enable you to look at design from a strategic angle to benefit your members’ needs.

 

Imagery

 

Everyone knows a picture speaks a thousand words. How can you make sure your pictures are saying the right ones? It all starts with planning.

 

Sourcing good imagery requires investing time, not money. Don’t underestimate how long it takes to browse through image repositories or curate your internal databases if you don’t want to risk ending up with the first half-decent image your staff stumble across.

 

It’s helpful to collaborate with your design team when it comes to finding an overarching visual concept. This will ensure results are better aligned with your expectations, and will also keep your images from looking tacky because they translate the copy a bit too literally.

 

Typography

 

Typography is an often overlooked but immensely impactful aspect of web design. Picking a font shouldn’t be done in haste, considering that it needs to translate your brand’s identity and has a strong influence on your users’ experience.

 

A multitude of typographic elements and the use of unusual fonts doesn’t make reading easy on the eye – which should be your number one goal with typography. However beautiful you think a font looks, it doesn’t meet your needs if it repels your readers’ attention.

 

We suggest implementing regular sanity checks as people tend to get caught up in their own ideas, risking to lose sight of the bigger picture. Reviewing and challenging important choices is seen as business best practice on many levels – one of which should be typography.

 

Accessibility

 

We often come across sites that – at first glance – offer a brilliant user experience. On closer inspection however, they are revealed to lack functionality for certain user groups.

 

How? These sites don’t meet accessibility standards.

 

Unfortunately, accessibility isn’t on the top of everyone’s agenda despite an increasing awareness of its importance. Different user groups have different requirements. Ideally, you should meet all of them.

 

To avoid a faux pas, assess your website against best practice – either by your internal teams undertaking the required research themselves or by collaborating with experts. There are a lot of things you can do to make your website more accessible – and it is always a positive move.

 

Creativity is for everyone

 

There is a lot that everyone can contribute to creative challenges in digital – designer or not. Don’t just take the design of your website as a given – question it. The first step could be to take another look at the prompts we have given in this blog post and assess your website’s performance against them.

 

More input needed? We suggest taking a look at Pixl8’s practical tips around implementing effective imagery, typography and accessibility on your website.

 

Want to talk creative? Get in touch with Pixl8 Group – the go-to agency for membership organisations, associations and charities that are seeking digital solutions that go the extra mile.